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IEEE TEMS: "How to promote your technology & yourself at trade shows like a pro’’

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Wednesday, 13. January 2021, 10:00 - 13:00
Category: Lectures & Presentations | created by Michael Heiss

In collaboration with the Innovation Incubation Center (i2c) of TU-Wien the IEEE Technology and Engineering Management Society (TEMS), Chapter Central Europe invites you to the follwing event:

Conferences, trade shows and other business gatherings can be used to super-charge your business success… if you know how. Too many founders are too shy or too uneducated about how to do it, especially now when everything happens online. The right preparation, the right behavior at the event, and the right follow-up strategy are the deciding success factors.

Florian Kandler, startup coach and 3-time founder will share his popular 3-point strategy that he has developed over 15 years as a sales and business development professional in corporations and his own startups. He’ll also answer any and all of your questions in a Q&A. So come prepared and learn some crucial entrepreneurial competencies.

Peter Heimerl, Marketing Research Manager at TU Wien, has been active as organiser, trainer and internal consultant to researchers in the field of innovation and co-operation with industry. Within the workshop, he will share from his experience with the TUW Service Unit of Research Marketing, the best way to put the spotlight on your research project and will introduce you to the support TU Wien offers for attending trade shows. These events are an excellent means of communication with innovative companies as well as media from all around the world about know-how and new technologies created by researchers at TU Wien. His expertise includes marketing and research-to-business matchmaking as well as IP-issues, entrepreneurial and contractual issues.


The participation is free of charge but registration is obligatory.

Location virtual: see registration link
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